Client: Joe, Coffey Ventures, LLC
This was a group project of four members.
Duration : 3 weeks sprint
Process: User Research, Context Research, User Interviews, Guerrilla Testing, Competitive analysis, Surveys, Affinity diagramming , Customer Journey, Sketching, Storyboarding, Wireframes, User Interface Design, Rapid Prototyping, Usability Testing.
My Role: User Interviews, Guerrilla Testing, Surveys, Sketching, Wireframes, User Interface Design, Usability Testing.
Tools : Google forms, Photoshop, Sketch, InVision.
"Joe Coffee" is a mobile ordering app that allows users to order coffee from independent coffee shops. The challenge is to re-design the existing mobile ordering app. The client wanted to conduct reasearch and usability studies, in order to assess the following:
The research for this project started with the following:
During the research phase the following questions needed to be answered.
We went through the following process to seek answers for the above questions
Business goals from stakeholder interview
For the comparative analysis, I looked in to mobile apps like Dunkin Donuts, Starbucks, Cups, Skip.
For the comparative analysis, I looked in to mobile apps like Dunkin Donuts, Starbucks, Gastronaut, Uber, etc.
Sent survey to regular coffee drinkers and Joe coffee app users.
From 4 Independent coffee shops during the morning rush.
The design process included the following steps:
We added a map interface to help users locate themselves and order coffee by choosing the closest shop. Added an onboarding experience to guide users to order coffee. This eliminates confusion in the ordering workflow. ETA for the order eliminates the guesswork of when their drink will be ready. Faster ordering experience for repeat users with less number of clicks.
During the research we found that there are two sides (users and baristas) that needed focus. We chose to focus on improving the user's experience since we are designing the Minimum Viable Product (MVP). Future design iteration will need to concentrate on improving baristas' experience as they are the face of Joe. Specifically,
Other areas for future work based on the usability testing we did: